How important is local SEO for photographers?

Local SEO is crucial for photographers as it helps them reach potential clients in their area. With the rise of mobile search, many people are looking for photographers near them, making local visibility vital. By optimizing their website and Google My Business listing for local keywords and ensuring NAP (Name, Address, Phone Number) consistency across online directories, photographers can improve their chances of appearing in local search results. This can lead to more inquiries, bookings, and ultimately, more business.