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Stüssy’s early plans were profoundly established in the dynamic surf culture of Southern California. The brand rapidly resounded with skaters, who acknowledged its laid-back however tense stylish. By mixing surf-inspired design with the defiant ethos of skateboarding, Stüssy produced a one of a kind personality that bridged the two subcultures. The brand’s request to skaters was intensified by its accentuation on consolation and usefulness, which stay key components of its plans today.