The 2024 Guide to Google Ads for Small Businesses in the USA

Running a small business is difficult, especially if you’re starting. There’s a lot to learn, grasp, and unpack. A solid online presence is essential for any small business in the United States. However, with so much competition, naturally reaching your target audience can feel like an impossible challenge.
Most importantly, you must stretch every dollar to get the most out of your marketing budget. However, while many marketers and small business owners are concerned that their limited budgets will not allow them to compete with large spenders in Google Ads, this is not always true.
This is where Google Ads come in. Google Ads is an effective advertising tool, allowing you to display customized ads in front of potential customers  actively looking for items and services similar to yours.