The Emergence of Peer-to-peer Rental Marketplaces
The way we access and use products and services in the digital age is always changing. The status quo is under threat from the rise of creative business models that value access and sharing over traditional ownership. The peer-to-peer (P2P) rental marketplace is one such concept that has become extremely popular in recent years. P2P rental marketplaces have upended established industries and given people and companies access to a plethora of new opportunities.