The Role of Privacy and Compliance in Marketing Data Management
With regulations like GDPR and CCPA in full effect, managing marketing data goes beyond strategy—it’s a legal necessity. This article explores how privacy laws impact Marketing Data Management and how brands can stay compliant without sacrificing personalization. Learn about consent tracking, secure data storage, and the shift toward zero-party data. Get tips on implementing transparent policies and using privacy-friendly tools. For marketers, balancing data use with user trust is key, and this guide helps you navigate it with confidence.