Turnover – Stop Kicking The Can Down The Road

"Personnel “turnover” on a design team can’t be addressed until it happens, right? In a literal sense, that is true, but in reality, viewing turnover that way is short-sighted and extremely problematic.

Before the pandemic, design team turnover was averaging more than 25 percent. Now, after the “great resignation,” it’s like a revolving door. No sooner than you have learned a new name, you are interviewing again, learning yet another new name. There is no continuity, everything is disjointed, style sheets aren’t adhered to, subtle nuances specific to particular advertisers are missed, and learning curve issues are a daily challenge. A publishing operation simply can’t operate within constant revolving door chaos . . . it just doesn’t work!"