What is SEO (Search Engine Optimization)
In basic terms, SEO means the process of updating your website to be more visible on search engines like Google, Bing, etc. As search is one of the essential paths through which people discover their content online, ranking top in search engines may increase traffic and garner attraction to our website. SEO management is important for gaining popularity. To clarify, a great SEO strategy will put a company’s website at the top of the list on the Google search page, therefore increasing the likelihood that people will visit it. Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks. For example when a person runs an internet search for “ Cupcakes’, the first thing to appear isn’t a cookie shop, but a bakery that specializes in cupcakes along with a definition of the desert. SEO helps to make a search relevant to the user and can be critical in moving traffic to your site.

These are the topics that we will cover under this blog:
How do local SEO services work?
Benefits of good SEO management

How do local SEO services work?
SEO works by optimizing your site for better results on various search platforms. How a search engine determines the best result is based on some algorithms. To understand these algorithms, you need to understand three terms.
1. Links :- They play an important role in determining a site’s ranking in search engines. There is a connection between your site and how much search traffic it gets. For SMEs, more links = more search traffic = more business.
2. Content :- Search engines analyze the content of a webpage to determine if it would be relevant for any search option. A large part of SEO is creating content targeted toward the keywords users are looking for.
3. Page structure:- Web Pages are written in HTML. Structuring HTML code can impact a search engine’s ability to evaluate a page.
The search engine optimization proc