Answer Engine Optimization (AEO): How to Win in a Zero-Click Search World

In the rapidly changing field of digital marketing, Answer Engine Optimization (AEO) is becoming the next big thing as smart assistants and artificial intelligence change how people engage with information. Traditional SEO services are no longer sufficient; companies now need to create content that is optimized for AI-driven “answer engines” such as Google SGE, ChatGPT, Bing Copilot, and Perplexity AI in addition to human readers.