Experience soft, glossy color with Loreal Dia Color Hair Color, a demi-permanent, ammonia-free solution enriched with up to 91% natural origin ingredients. Ideal for reviving faded tones and covering up to 70% white hair, Dia Color hair color reinjects pigment into the fiber for a vibrant, healthy finish. With a gentle 1:1.5 mix ratio using DIActivateur Developer, it offers 6 weeks of gloss and natural-looking color. Perfect for first-time users or those looking to refresh their shade with care.