Reverse logistics plays a vital role in promoting circular economy principles. It focuses on returning used products for repair, reuse, or recycling, rather than disposal. This not only minimizes waste but also conserves resources and enhances brand responsibility. The reverse logistics process begins with return approval, followed by collection, inspection, refurbishment or disassembly, and redistribution or recycling. The benefits extend to cost savings, customer goodwill, and regulatory compliance. Businesses implementing circular practices through reverse logistics improve environmental outcomes while creating a sustainable competitive advantage. It's an eco-friendly solution that also drives long-term profitability.