Author: mark10

Introduction In marketing, financial output ought to be supported by tangible results, and data analytics has become inevitable. The analysis of different marketing tools and techniques, Marketing Mix Modeling (MMM), serves... Read More

In the era of data-driven business, the role of chief marketing officers (CMOs) has transformed traditional marketing strategies with the help of wealth data. With this data, CMOs can leverage... Read More

Introduction The advancement of artificial intelligence has witnessed numerous changes and innovations; one of them is chatbots, which are quite common in our daily lives. One such popular example of chatbots... Read More

Today’s consumers seek clarity in their purchasing decisions, a need often unmet in online shopping. Numerous e-commerce platforms still rely on static and incomplete product imagery, creating gaps that make... Read More

With technology and the digital marketing landscape constantly evolving, it’s critical that small businesses remain nimble and adaptive and look to trusted partners who can offer deep marketing expertise.Paid search... Read More

What is the Role of Management Accounting in Strategic Planning? How do you make the best possible business decisions, when you have incomplete data guiding you? Because in the business... Read More